It helps you explain your idea visually-on one page-in 15 seconds. As he puts it, "If you can’t tell me what you do in 15 seconds, I’m not buying, I’m not investing and I’m not interested." The message map is a tool to help pitch a complex idea, simply and quickly.
This idea comes from author Carmine Gallo. Then follow up with your solution to address the need. Show them the ramifications i.e., how it affects people. Give them a definite, concise statement of the problem, with an example or two illustrating the need. One of the questions that goes through your listeners' minds when they set out to listen to you is, "What problem are you trying to solve?" Convince them that there is a need. For inspiration, you can also view a gallery of some of the best startup pitch decks at Pitchenvy. also offers a useful slide deck template. This 10-slide deck will prevent you from going astray by adding too many slides.
In "How To Create An Enchanting Pitch," Guy Kawasaki, who was one of Buffer's advisors, provides a ready-made slide deck that you can download.
Recently, Leonhard Widrich and Joel Gascoigne, founders of Buffer, used 13 slides to land $500,000 in three months. Just about every venture capital expert will tell you to minimize the number of slides you use. You can use the Elevator Pitch Builder from Harvard Business School, which gives you one minute to explain yourself, your business and your goals. Give them an overview of your compelling proposition quickly, and succinctly, and you're more likely to capture and hold your listener's attention at the crucial start of your pitch. Whether it's the length of books, blogs or broadcasts, everything is shrinking. It's a known fact that attention spans are getting shorter and shorter. Follow these 12 pointers for the perfect pitch. Pitching is the most nerve-wracking part of the idea creation process, and few excel at it, but it doesn't need to be so difficult. We all need to influence someone to adopt our ideas and give us the go-ahead. We all have to pitch in one way or another, whether pitching a change initiative to your team or a proposal to the board. Pitching is not just for entrepreneurs seeking investor funding. Do you deliver your pitch in a way that instills confidence in you and your team? Are you able to communicate your idea, or your vision, with clarity? If you can't answer "yes" to these two questions, then your pitch may not be successful. Every pitch is essentially an audition for leadership. Sociologist James Hughes said, "The art of communication is the language of leadership." Nowhere is this more crucial than for individuals pitching an idea whose success often depends less on what is said, than on how it is said.
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